6 Marketing Strategies for Your Small Business in 2025

1. Schedule Monthly Marketing Brainstorms

Great marketing ideas don’t just happen—they’re created. Dedicating time each month to brainstorm ideas can help you uncover opportunities you might otherwise miss. Don’t worry about practicality during this session; just write down anything that comes to mind. 

Strategy: Set aside 30 minutes every month for a marketing brainstorm.

Here’s how to get started:

• Grab a notebook or whiteboard and make a list of every idea—no filters.
• Include everything from referral programs to handing out flyers at local events.
• Aim for quantity; you’ll narrow it down later.

Some ideas to spark your creativity:

• Ask happy customers for referrals.
• Leave business cards at coffee shops, libraries, or other local spots.
• Create a social media page for your business.
• Add your business to Google Maps and online directories.
• Partner with other local businesses for cross-promotions.

Once you’ve built your list, you’ll be ready to pick your top ideas and put them into action.

2. Focus on three strategies at a time

It’s tempting to try everything at once, but that often leads to burnout. Instead, start small by focusing on three strategies for the next 30 days. This approach keeps things manageable and gives each idea a fair chance to work.

Strategy: Choose three marketing ideas and stick to them for one month.

How to Prioritize:

• Ease of implementation: Choose simple strategies like asking for referrals.
• Potential impact: Focus on actions likely to bring in the most customers, like setting up a Google Business listing.

For example:

• Quick win: Listing your business on Google and asking for reviews.
• Moderate effort: Setting up a Facebook page and posting weekly.
• Higher effort: Attending a local networking event or creating a promotional video.

At the end of the month, review how these strategies worked and adjust as needed.

3. Track your Marketing Results

If you don’t know what’s working, it’s hard to improve. Tracking your leads can help you see which strategies bring in the most customers—and which ones aren’t worth your time.

Strategy: Log every lead and track where they came from.

How to do it:

• Take a sheet of paper and divide it into columns for each marketing strategy (e.g., referrals, Google Maps, social media).
• Every time you get a new lead, note it under the corresponding column.
• Keep the chart visible and update it daily.

At the end of the month, review your chart to see what’s working. Businesses that regularly track their marketing efforts are 60% more likely to achieve their goals, according to HubSpot.

4. Take one step toward Professionalism

Your business doesn’t need to be fancy, but small upgrades to your professional image can make a big difference. Customers are more likely to trust a business that looks polished and put together.

Strategy: Pick one simple way to elevate your professional image.

Quick Wins:

• Set up a custom email address (e.g., you@yourbusiness.com). Businesses with custom email addresses are 9x more likely to be perceived as credible (Verisign).
• Record a professional voicemail that includes your business name and hours of operation.
• Update your email signature to include your website, phone number, and social links.

A small step toward professionalism can create a lasting impression.

5. List your business on Google and Facebook

If you’re running a business, there’s a good chance you’re already on Google. If not, it’s time to fix that. But being listed isn’t enough—you need to optimize your profile so customers can find you easily and trust what they see.

Strategy: Optimize your Google and Facebook listings.

Here’s how to do it:

1. Check your Google Business profile to ensure all details (e.g., phone number, hours, and address) are accurate and up to date.
2. Add high-quality photos of your business, products, or team—listings with photos get 42% more requests for directions (Google).
3. Ask for customer reviews. Listings with reviews are more trustworthy and often rank higher in search results.
4. Create a Facebook business page and share updates like promotions, events, or helpful tips for your customers.

Even if your business is already listed, these updates can help you stand out. A polished and active profile ensures you’re making the most of your online presence.

6. Build a Daily Marketing Habit

Marketing isn’t about grand gestures—it’s about showing up consistently. Small, daily actions add up over time and create a steady flow of new customers.

Strategy: Commit to one small marketing task every day—and don’t go to bed without doing it.

Examples:

• Follow up with a customer via email or text.
• Post a quick update or photo on social media.
• Hand out business cards at a local coffee shop.
• Respond to a review or comment on Google.

Research shows that businesses that take consistent daily marketing actions see 23% faster growth than those that rely on sporadic efforts (Small Business Trends).

Wrapping Up: 6 Marketing Strategies for 2025

Marketing doesn’t have to feel overwhelming. The key is consistency—every small action you take brings you closer to your goals. So grab a notebook, start brainstorming, and make this the year your business reaches new heights.

Here’s to growing your business in 2025!